Does your website tell people who you and your business are, and what you aim to achieve? Does your website branding and design reflect your customer targeting strategy and customer personas? If not, then you need to read this.
When you own a small business, it is tempting to think in the same terms. This is a mistake; there are many benefits to adopting a big business mindset, even when you are running an SME.
The first thing you need to do when you’re trying to come up with a new marketing strategy is to identify your target market. Use these methods to work out who your target audience should be.
There are things that you can do to help you work on your business and take it to the next level. Giving you more profits and more opportunities. But where do you start? I wanted to share with you some of the things that you could consider.
Many a company starts out all modern and a product of the times, but it’s not long before they begin to look, well, a little bit dated. Things move fast in the business world, and if you’re not maintaining business relevance, then you’ll be at risk of falling behind.
Starting a new small business is exciting, but you probably feel a lot of pressure to succeed. There seems like a lot that you have to worry about and get right. Here are 3 new small business tips to help you out.
On the surface, the basic equation used to define business success seems simple. It's all about bringing in more than you spend, and whatever is left over is profit. However, that doesn’t always seem easy to do. Here are 4 guaranteed ways to bring your business further into the black.
When a woman decides to step away from the security of a steady paycheck and quarterly bonuses to step into the terrifying world of entrepreneurship, one of the first things they should do is pay special attention to the sharks around you…
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
“Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?” In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.
There are some key tasks that you need to complete as you are starting your new enterprise. Here are 15 critical things you need to do to create a successful business.