I'm not usually one for universal truths because there is just too much grey area when it comes to life to make that kind of blanket statement, but this one is absolutely true, so true I need to tickle your attention with is: every startup needs to embrace technology in order to be successful. Of course, that’s not exactly breaking news. It’s not going to land itself on the TV at 6 o’clock with a bright yellow banner behind it. But what might is the fact your business is probably not making the most out of it.
That’s right. I’ve got some super-simple techniques and tips that you can utilize to make sure your business is making the most of its money, resources, and time. After all, when it comes to managing the tech side of your startup or new venture, you need to give yourself every advantage possible in order to fight off the odds.
Store Your Data In The Cloud
When you’re starting out, you want to keep costs low. It’s the same for everyone. Thankfully, a great way to save on your IT costs is to use cloud storage options instead of a physical server.
It’s that secret to success that can be tailored to your needs, allowing you to easily keep track of your business. But here’s the best bit: cloud storage doesn’t require the same IT capacity or expertise. Instead of an in-house IT Team (ouch) you just need some computer consulting and networking support. With the cloud, everything you do will become more effective and efficient and connected and wow. Trust us on that.
Keep Your Social Media Dreams In Check
You probably have huge plans for your business marketing, but before you get in above your head and start confusing yourself and your customers, just remember less can sometimes be more. You don’t have to be present on every social media platform. Just one or two will be fine if that’s all your resources can manage. An Instagram account that is lovingly held, updated four times a day and loved by lots of followers will be way better than three poorly managed social media accounts. Or, you can use a scheduling tool like Hootsuite to maximize your time.
Let Employees Work On The Go
Technology has basically made it so there is no more wasted time in the day. Whether it’s employees working in the field, you trying to use your commute time better, or just tapping into the world of remote workers, technology is there to make all this possible. You just need to have the right tech on hand to make this possible. Trello, Skype, tablets, smartphones - these are all software and hardware that will make a world of difference to your business. Fact. Super-fact.
Simplify Your Invoicing System
One of the big time-wasters, when you are just starting out, is providing invoices to clients and tracking expenses, which is why having an effective system is absolutely essential. Thankfully, programs like FreshBooks and PayPal are both accessible online and really affordable, while their interfaces are super easy-to-learn, whether you are managing them on a desktop, tablet, laptop or phone.
If you're looking for video tools, download a copy of my Ultimate Resource List below for recommended apps that are free or low-cost.
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