The launch of a new product is an exciting time for your business.
All hands are on deck, everyone is focused on the big day ahead, and you’re working relentlessly to make sure it’s a success - but can you ever really be sure?
While it’s impossible to determine the future and guarantee that you have looked into every single detail of the market, there are a few ways to make it a bit more likely that the new product is a success rather than a flop.
Here are a couple of tips that you can look into so that you'll be even more prepared for y big launch.
Remember To Work Social Media
That social media is essential for small business is something that is repeated everywhere. Yet, do business owners really know how to execute this? Online platforms can be a bit intimidating to those who don’t know them too well, and it’s often easier to steer clear of something we’re not as confident in rather than investing time and money in it.
Social media is vital, though, and especially when you have a new product in the pipeline. All of your current and potential customers will be found online, often through each other’s network, and you need to be able to work social media with ease if you want to haul them in.
If you, like many other business owners, don’t know how to tell Instagram from Snapchat, it’s probably a better idea to leave it in the hands of a professional. Outsource your social media needs or hire someone to take care of the processes in-house so that you maintain your company’s tone-of-voice throughout these platforms.
Host a product launch event
One of the best ways to build some buzz and make sure that everyone knows about your new and exciting product is to host an event. This can be done on a large-scale or slightly smaller, it’s all up to you and how much resources you have to invest in the event.
Your social media profile will be a great asset to you when it comes to marketing that event as well. It will help you spread the word so that enough people show up. Have a look at this corporate event software in case you haven’t hosted an event before and are just getting started on the planning process.
Create a few video tutorials
While we’re on the topic of things that may seem intimidating to do but that can bring you a lot of business; video tutorials are big these days, and a well-crafted one can build the kind of buzz you need before the big event.
People tend to connect a bit better with a face and a voice rather than written content. Having a face to associate with the product is the alpha and omega before the big launch. There are a variety of YouTube videos on how to create a video tutorial for your business. However, ironic it may seem so make sure to check them out before you get started.
The weeks leading up to a product launch are going to be quite hectic, but if you manage to pull these tips off, you’re also ensuring a lot of extra traffic.
This is a partnered post which may contain affiliate links. However, we only recommend products and services that we have, have used and love.