Any entrepreneur will agree when you get that one idea that just doesn't leave you it consumes you. You may take the plunge straight away, or you may take the time to focus on the concept and nurture the fine details fully. At some point, you decide to make that leap of faith and begin your small business. Often this starts at home. You work on the idea and business venture night and day, and it gets to a stage where it begins to turn a profit. Amazing. But what next? You may be happy to sail on through but does that mean your business will always be small time? There are things that you can do to help you work on your business and take it to the next level. Giving you more profits and more opportunities. But where do you start? I wanted to share with you some of the things that you could consider.
Your brand is everything
When it comes to your business, your brand is everything. So if you don’t invest enough time into the whole look, appearance and the message it stands for, then you run the risk of your small business not being taken seriously with some of the big hitters out there. If you've been following me for a while, you've noticed many of the changes I've made. We rebranded the entire business, and I'm here to tell you that's no small undertaking. But, getting your branding together is critical to taking your business to the next level.
You need to make a choice regarding little things like colors and how your logo looks. But then you also need to consider the message your brand portrays and how you deliver that message consistently. If you are unsure of the best actions to take, a digital agency may be able to help you move forward.
Being creative and different on social media
We are all aware that social media is vital for your business. Now I must admit social media is the bane of my existence. I could really live without it. But, it's required if you want your business to grow and thrive. It is a guaranteed way to get your message heard with something you have complete control over. You may find that you are not being as consistent with social media, and this could be a big mistake. Come up with a strategy that includes the optimum posting times to get the most engagement. But, there are other aspects to consider. You need to be creative and a little different with your posts. Use your personality to reach out to people and don’t forget to engage yourself. Responding to comments and messages can make a big difference.
If you find you're still struggling reach out to a social media coach. There are tons of them on social media. Have them conduct an audit of your business, help you develop a strategy, and a plan for execution.
Enhancing your website and e-commerce store
Your website and your e-commerce store are two crucial factors of your business. So you need to ensure that you do what you can to enhance those areas if you are serious about taking your business to the next level. This means look at ways to make the site more user-friendly, more informative and quicker at loading, while still having all the relevant and imagery to attract your customers. You may even want to think about the sales strategy when it comes to cybersecurity to ensure that you can enhance your business forward.
It may also be the perfect time to think of upgrading your e-commerce platform. If you sell products Shopify or BigCommerce are popular options. If you sell digital products, a platform like Samcart or Leadpages are perfect. Sell services, then I'd suggest you use a service like Acuity Scheduling, which will handle your bookings, payments, and integrate with your email autoresponder, video conference and other essential tools.
Making more of the customer experience
Interested in building your business brand and expanding your business further, you need customers to do that. A great tip is to enhance the customer experience making them want to come back to you and your business time and time again. If, of course, your business allows for that. But even if you are a more long-term or one purchase type business, having a great customer experience means that they will then tell other people all about it.
If you need help with this, I've put together a bundle that will help you engage your customers and establishes a complete and compelling marketing funnel. It's called "To Market" and is on sale right now for $47. Download your bundle here.
I hope that this has given you some inspiration on how you can move your business forward.
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