The Startup Checklist: 25 Steps to a Scalable, High-Growth Business
by David S. Rose
25 Steps to Found and Scale a High-Growth Business The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases, and how to avoid the critical missteps that threaten the foundation of your business. Instead of simply referring you to experts, this discussion shows you exactly which experts you need, what exactly you need them to do, and which tools you will use to support them--and you'll gain enough insight to ask smart questions that help you get your money's worth. If you're ready to do big things, this book has you covered from the first business card to the eventual exit.
Over two thirds of startups are built on creaky foundations, and over two thirds of startup costs go directly toward cleaning up legal and practical problems caused by an incomplete or improper start. This book helps you sidestep the messy and expensive clean up process by giving you the specific actions you need to take right from the very beginning.
Understand the critical intricacies of legally incorporating and running a startup Learn which experts you need, and what exactly you need from them Make more intelligent decisions independent of your advisors Avoid the challenges that threaten to derail great young companies The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business--and the process is so complex that few founders do it correctly. Their startups errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix. . . or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business.
About The Author
David S. Rose is an Inc. 500 CEO, serial entrepreneur and angel investor who has founded or funded over 90 pioneering companies. He has been described by Forbes as “New York’s Archangel”, by BusinessWeek as a “world conquering entrepreneur”, by Crain’s New York Business as “the father of angel investing in New York”, and by Red Herring magazine as “patriarch of Silicon Alley”.
From his initial involvement with the first online communities in the 1970s, through founding one of the first personal computer training companies in the 1980s, one of the first wireless data information networks in the 1990s, and the first global angel investing platform in the 2000s, David has been at the forefront of innovation in business and technology.
Among the fields in which he has been actively involved as an executive, board member or investor are: wireless communications, consumer electronics, crowdsourcing, international finance, social networking, space tourism, user-generated content, online video, mobile network security, biological testing, electronic music, citizen journalism, out-of-home advertising, fiber-optic networking, concierge medicine, online marketing, interactive voice response, and many others.
As an entrepreneurial executive himself, David is the founder and CEO of Gust, which operates the international standard collaboration platform for startup financing, used by hundreds of thousands of entrepreneurs in over 100 countries to connect with tens of thousands of accredited investors.
He is also Managing Director of Rose Tech Ventures; Founder and Chairman Emeritus of New York Angels; and Founding Track Chair for Finance and Entrepreneurship at Singularity University, the Google/NASA-sponsored post-graduate program in exponential technologies.
He is a member of the boards of directors of Comixology; KoolSpan; Pond5; Social Bicycles; Por ti, Familia; Magnify Networks; Miner; TripShare; TekServe and the NY Tech Meetup, and serves as an active early stage investor in companies including BioScale, Space Adventures, Monetate, LearnVest, and PublicStuff.
David is well known in the business startup community for discovering and mentoring high-potential entrepreneurs, and has been profiled by BusinessWeek as “The Pitch Coach” for his ability to help CEOs perfect their fundraising skills. He is a regular speaker at the TED conferences, and his TEDtalk on "How to Pitch a VC" has been viewed over a million times. He lectures at business schools including Yale, Harvard, Columbia, Pace, and Stevens, and was named Mentor of the Year by NYU’s Stern School of Business.
Prior to founding AirMedia Corporation in 1988, for which he served as CEO for over ten years, his career included over fifteen years in real estate development, government, teaching and urban planning. David was co-founder and Chairman of The Computer Classroom and Vice President at Rose Associates, Inc. Earlier, he served as Deputy Director of the New York office of US Senator Daniel Patrick Moynihan.
A native New Yorker, David has a BA in Urban Affairs from Yale University, an MBA in Finance from Columbia Business School and a D. Eng. (hc) from Stevens Institute of Technology. He is a graduate of the New York City public school system and Horace Mann High School. He is an Associate Fellow of Pierson College at Yale University and a member of the Entrepreneurship Advisory Boards of Columbia Business School and Yale University.
David can be followed online @davidsrose
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