Running a small business can be an intense experience. At times you may feel as though nothing you do increases your customer base, then all of a sudden, your sales rocket. If you are finding it hard to know what else you can do to try and increase your business potential, then one thing that you need to do is look at your site. If you don’t have one, then you could be severely hindering your business potential, and this is the last thing that you need. Of course, if you aren’t sure if your business NEEDS a site or not, then you can take a look below to find out more.
Your Customers Expect you to Have One
6 out of every 10 customers expect the company they are buying from to have a website. If you don’t have a business website, then you may be seriously losing out on customers, and you may also find that you stop them from finding out more about your business as well. Your website doesn’t have to be complicated, and it doesn’t have to be full of complex elements either. A simple site will probably do your company just fine, and there are so many Magento developers out there who would be happy to help you achieve this.
90% of people believe that online reviews help them to make a purchase. There are so many review sites out there that can help you to give your customers access to these reviews, but if you have your own website, then you rocket the potential of this even more. Potential buyers are going to be looking on your site to find out if they can trust you so if you can provide reviews on there as well or even a testimonial section then there is no reason why you shouldn’t be able to get a good result out of your sales and your business potential in general.
You may not be able to control what other people say about your company on social media, but it is more than possible for you to influence the way that people see you by creating your own story on your site. If you have a company blog, then this can really help to get your message out there, and you can even increase the personality of your brand as well. Social icons can also be put on your blog as well, and this can really help you to point your customers in the right direction. This ultimately helps you to lead them to the pages you want them to see, and this can work wonders for your brand.
So there are many reasons why you really do need to have a business website. If you are not careful, then you may even end up hurting your own business potential by not having one as well so if you want to avoid this, then you need to start working on this. Remember your site doesn’t have to be complicated, it can just be a landing page if you want!
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