When we are working to cut corners, be more productive, and find simpler ways to communicate our message to the masses, videos might not be the first thing that comes to mind.
After all, when we are thinking of quick and effective ways to market a business, surely social media posts are more straightforward to create? Well, yes, but video marketing has recently become the most essential part of a business’s marketing armory. Why is this?
This Is How We Absorb Facts Now
We don't have time to sit down and read a lengthy article anymore. If we’re looking to get information about a product or a business, we are much better off getting information in a condensed form in the manner of a 2-minute video. But this isn't a grand sweeping statement; it certainly depends on your demographics. But as far as the general consensus is concerned, books and resource materials have long been shunned in favor of videos that break it down into digestible chunks.
It's A Great Way To Build Trust With The Customer
Go to any digital marketing agency now, and they will have capabilities to make videos for you. And as already mentioned, while a video is the simplest way to provide a target market with the facts, it's also a perfect way for you to show your true colors. Building trust with a customer is complicated now, especially when so many e-commerce businesses have no face to face contact, and so, explainer videos show a customer the internal workings of a company. If you are keen to develop a more human relationship with a customer, they need to see somebody's face! An explainer video, where the customer can see the innermost thoughts and feelings of a company, especially when it comes to modern ethical practices, will help customers to make a decision as to whether they should buy from you or not.
The SEO Capabilities
And despite all of these, if you have a video embedded on your website, you are 53 times more likely to climb the Google rankings. Google owns YouTube, so all you have to do to make sure that you are appearing at the top of the rankings is to put in a video. And have you noticed that when you do a standard Google search now, videos can come up as one of the main results? Of course, you need to ensure that you are optimizing your content appropriately, such as for smartphone users, but if you're trying to get ahead of the game as far as SEO is concerned, it is essential that you have a video ready to go!
Do businesses need to make videos now? Absolutely. It's easily shareable content, and it's the most basic way to put your message across. A lot of companies worry about production values. And while this can have a bearing on specific customer bases, if you look at the abundance of poor quality video out there that's getting thousands of hits if you are dipping your toe into the world of video, does the quality need to be amazing at the beginning? You can learn as you go.
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