Which Social Networks Offer The Most To Your Business?


All business owners and entrepreneurs should understand the importance of social media promotion these days. Indeed, you will struggle to remain at the forefront of your industry and steal the lion’s share of the market if you do not make an investment of time and money in those platforms. Still, if this is your first business venture, there is a reasonable chance you might benefit from some information about each of the most popular networks. Hopefully, you can then work out where to focus your efforts, and which website is going to provide the best outcomes for your company. 

 Photo Credit: Kaboompics.com

Photo Credit: Kaboompics.com

Promoting your brand using Facebook

One of the best things about using Facebook for marketing is that you gain access to an excellent paid-advertising tool that enables you to reach millions of potential customers or clients all over the world. Of course, you’ll have to spend a lot of money, but that is not an issue when you consider the potential for healthy returns. If you don’t have a lot of startup funding, perhaps now is the time to use a business loan calculator and find out how much you could borrow? Ideally, you need to launch a campaign with at least a few hundred dollars to make an impact. Spend thousands, and you could make a fortune. 

On engagement, we’re already seeing that mobile users are more likely to be daily active users than desktop users. They’re more likely to use Facebook six or seven days of the week.
— Mark Zuckerberg, Founder, Facebook
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 Photo Credit: Jamie Street

Photo Credit: Jamie Street

Promoting your brand using Twitter

Twitter is not a technology, it’s a conversation – and it’s happening with or without you.
— Charlene Li, author

Twitter also offers paid-advertising solutions to business users, and so it’s worth investing in that social platform too. Unlike Facebook, Twitter users get restricted in the number of characters they can use in a post. That is why Twitter is the best source for breaking news and other short snippets of information. People tend to ask a lot of questions on Twitter too. If you search for industry-related queries and provide an accurate answer to those questions, it’s possible that you could begin to seem like an authority to anyone paying attention. That can only work in your favor. 

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 Photo Credit: Amber Faust

Photo Credit: Amber Faust

Promoting your brand using Instagram 

It’s definitely a good way to stay in touch with your fans. The main reason I really use Instagram is because I want to hear their thoughts and what would they like to happen and see if I can make that happen. Which is a really nice way of being in touch with them all around the world.
— Tom Holland, Actor

Instagram is the best place to publish all those stunning product photos and anything else that might catch the eye of potential customers. You can advertise on Instagram, but you make all the arrangements from within your Facebook Ads account. So, there is no need to worry about setting up a separate campaign for Instagram because you can manage everything from inside Facebook. Remember to use hashtags when you post images to ensure they get as much attention as possible. Also, take the time to network with other users who have significant followings. 

Now you know which social networks offer the most to your business, it’s time to create your social marketing strategy and set the wheels in motion. Timing is everything when it comes to success on social networks. So, you need to ensure you always work fast and publish new information or links as quickly as possible. That is especially the case if you’re commenting on the same news as your competitors. You should always aim to be the first company in your industry to mention anything that affects your market. Good luck! 


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