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Strategy

So You Want To Work In A Niche Sector? Here’s How To Survive

So You Want To Work In A Niche Sector? Here’s How To Survive

When you want to do something in a niche market, you may worry about how you’ll break into the industry. Or how you’re going to stand out and find success. Let’s take a look at how you can not only survive in a niche that you love, but thrive.

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Does Your Website Really Reflect Who You Are?

Does Your Website Really Reflect Who You Are?

Does your website tell people who you and your business are, and what you aim to achieve? Does your website branding and design reflect your customer targeting strategy and customer personas? If not, then you need to read this.

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Discover The Benefits Of The Big Business Mindset

Discover The Benefits Of The Big Business Mindset

When you own a small business, it is tempting to think in the same terms. This is a mistake; there are many benefits to adopting a big business mindset, even when you are running an SME.

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Do You Know Who Your Target Market Is?

Do You Know Who Your Target Market Is?

The first thing you need to do when you’re trying to come up with a new marketing strategy is to identify your target market. Use these methods to work out who your target audience should be.

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Taking Your Business From Small To The Big Time

Taking Your Business From Small To The Big Time

There are things that you can do to help you work on your business and take it to the next level. Giving you more profits and more opportunities. But where do you start? I wanted to share with you some of the things that you could consider.

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This Is How to Maintain a Modern, Dynamic Company

This Is How to Maintain a Modern, Dynamic Company

Many a company starts out all modern and a product of the times, but it’s not long before they begin to look, well, a little bit dated. Things move fast in the business world, and if you’re not maintaining business relevance, then you’ll be at risk of falling behind.

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This is What All New Small Business Entrepreneurs Need to Know

This is What All New Small Business Entrepreneurs Need to Know

Starting a new small business is exciting, but you probably feel a lot of pressure to succeed. There seems like a lot that you have to worry about and get right. Here are 3 new small business tips to help you out.

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4 Guaranteed Secrets To Solving Your Business-Profit Equation

4 Guaranteed Secrets To Solving Your Business-Profit Equation

On the surface, the basic equation used to define business success seems simple. It's all about bringing in more than you spend, and whatever is left over is profit. However, that doesn’t always seem easy to do. Here are 4 guaranteed ways to bring your business further into the black.

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Customer Habits You Need To Be Aware Of

Customer Habits You Need To Be Aware Of

Customers can be extremely picky, and you need to find out why, and what you can do about it.

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How To Create a Quick and Slick Business in a Flash

How To Create a Quick and Slick Business in a Flash

Everybody wants their business to be the quickest and slickest around, but how can that be done?

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You Need To Beware Of These 4 Sharks Circling Your New Startup

You Need To Beware Of These 4 Sharks Circling Your New Startup

When a woman decides to step away from the security of a steady paycheck and quarterly bonuses to step into the terrifying world of entrepreneurship, one of the first things they should do is pay special attention to the sharks around you…

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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

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Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur

Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur

“Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?” In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.

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15 Critical Things You Need to Do For A Successful Business

15 Critical Things You Need to Do For A Successful Business

There are some key tasks that you need to complete as you are starting your new enterprise. Here are 15 critical things you need to do to create a successful business.

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