Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur

Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur

by Dante Lee 

“Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?” In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.

Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—“don’t be a worrier, be a warrior”—applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.

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BookLauren AshleyBusiness
The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television

The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television

by Brett Pulley 

Praise for The Billion Dollar BET

"In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting, without Johnson's cooperation, Pulley shows what it really takes to get ahead in America today, and in doing so provides as valuable a cultural as business history."
--James B. Stewart Pulitzer Prize-winning journalist and bestselling author of DisneyWar, Den of Thieves, and Heart of a Soldier

"Like or dislike? Agree or disagree? Bob Johnson's richly varied and fascinating life presses you against the window that Brett Pulley opens widely."
--Bernard Shaw retired CNN anchor

"Through his BET network, Bob Johnson reached the pinnacle of capitalism, the billionaire boys club, in the spirit of legions of driven, American moguls . . . Veteran business journalist Brett Pulley peels back the layers of this fascinating and complex entrepreneur."
--Teri Agins Senior Special Writer, the Wall Street Journal, and author of The End of Fashion: How Marketing Changed the Clothing Business Forever

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Black Titan: A.G. Gaston and the Making of a Black American Millionaire

Black Titan: A.G. Gaston and the Making of a Black American Millionaire Paperback – January 25, 2005

by Carol Jenkins

The grandson of slaves, born into poverty in 1892 in the Deep South, A. G. Gaston died more than a century later with a fortune worth well over $130 million and a business empire spanning communications, real estate, and insurance. Gaston was, by any measure, a heroic figure whose wealth and influence bore comparison to J. P. Morgan and Andrew Carnegie. Here, for the first time, is the story of the life of this extraordinary pioneer, told by his niece and grandniece, the award-winning television journalist Carol Jenkins and her daughter Elizabeth Gardner Hines.

Born at a time when the bitter legacy of slavery and Reconstruction still poisoned the lives of black Americans, Gaston was determined to make a difference for himself and his people. His first job, after serving in the celebrated all-black regiment during World War I, bound him to the near-slavery of an Alabama coal mine—but even here Gaston saw not only hope but opportunity. He launched a business selling lunches to fellow miners, soon established a rudimentary bank—and from then on there was no stopping him. A kind of black Horatio Alger, Gaston let a single, powerful question be his guide: What do our people need now? His success flowed from an uncanny genius for knowing the answer. 

Combining rich family lore with a deep knowledge of American social and economic history, Carol Jenkins and Elizabeth Hines unfold Gaston’s success story against the backdrop of a century of crushing racial hatred and bigotry. Gaston not only survived the hardships of being black during the Depression, he flourished, and by the 1950s he was ruling a Birmingham-based business empire. When the movement for civil rights swept through the South in the late 1950s and early 1960s, Gaston provided critical financial support to many activists.

At the time of his death in 1996, A. G. Gaston was one of the wealthiest black men in America, if not the wealthiest. But his legacy extended far beyond the monetary. He was a man who had proved it was possible to overcome staggering odds and make a place for himself as a leader, a captain of industry, and a far-sighted philanthropist. Writing with grace and power, Jenkins and Hines bring their distinguished ancestor fully to life in the pages of this book. Black Titan is the story of a man who created his own future—and in the process, blazed a future for all black businesspeople in America.

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BookLauren AshleyBusiness
Career Tools

Career Tools

By Michael Auzenne and Mark Horstman

Career Tools is a weekly podcast focused on specific actions you can take to grow and enhance your career, whether you are a manager or not. Career Tools won the Podcast Awards Best Business podcast in 2010 and was nominated every other year it has been eligible. Whether you are interested in jump-starting a stalled career, or sharpening your edge, Career Tools is the podcast for you.

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Mindset: The New Psychology of Success

 

Mindset: The New Psychology of Success

by Carol S. Dweck

Now updated with new research—the book that has changed millions of lives

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment.

In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love—to transform their lives and your own.

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Grit: The Power of Passion and Perseverance

Grit: The Power of Passion and Perseverance

by Angela Duckworth

In this instant New York Times bestseller, pioneering psychologist Angela Duckworth shows anyone striving to succeed—be it parents, students, educators, athletes, or business people—that the secret to outstanding achievement is not talent but a special blend of passion and persistence she calls “grit.”

Drawing on her own powerful story as the daughter of a scientist who frequently noted her lack of “genius,” Duckworth, now a celebrated researcher and professor, describes her early eye-opening stints in teaching, business consulting, and neuroscience, which led to the hypothesis that what really drives success is not “genius” but a unique combination of passion and long-term perseverance.

In Grit, she takes readers into the field to visit cadets struggling through their first days at West Point, teachers working in some of the toughest schools, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers—from JP Morgan CEO Jamie Dimon to New Yorker cartoon editor Bob Mankoff to Seattle Seahawks Coach Pete Carroll.

Among Grit’s most valuable insights:

*Why any effort you make ultimately counts twice toward your goal
*How grit can be learned, regardless of I.Q. or circumstances
*How lifelong interest is triggered
*How much of optimal practice is suffering and how much ecstasy
*Which is better for your child—a warm embrace or high standards
*The magic of the Hard Thing Rule

Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that—not talent or luck—makes all the difference.

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Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

by Gary Vaynerchuk 

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It!illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

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BookLauren AshleyBusiness
The IVY Podcast

The IVY Podcast

By IVY: The Social University

From IVY: The Social University, comes The IVY Podcast — life-changing advice from the most inspiring leaders shaping our world today. With fascinating conversations covering entrepreneurship, social impact, policy, the arts, and more, The IVY Podcast is an invaluable resource for lifelong learning and growth. New episodes every week. For more information about IVY, and to attend live events near you, visit IVY.com.

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Do the Work: Overcome Resistance and Get Out of Your Own Way

Do the Work: Overcome Resistance and Get Out of Your Own Way

by Steven Pressfield

"There is an enemy. There is an intelligent, active, malign force working against us. Step one is to recognize this. This recognition alone is enormously powerful. It saved my life, and it will save yours." -- Steven Pressfield Could you be getting in your way of producing great work? Have you started a project but never finished? Would you like to do work that matters, but don't know where to start?The answer is Do the Work, a manifesto by bestselling author Steven Pressfield, that will show you that it's not about better ideas, it's about actually doing the work. Do the Work is a weapon against Resistance - a tool that will help you take action and successfully ship projects out the door. Picking up where The War of Art and Turning Pro left off, Do The Work takes the reader from the start to the finish of any long-form project—novel, screenplay, album, software piece, you name it. Do The Work identifies the predictable Resistance Points along the way and walks you through each of them. No, you are not crazy. No, you are not alone. No, you are not the first person to "hit the wall" in Act Two. Do The Work charts the territory. It's the stage-by-stage road map for taking your project from Page One to THE END

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The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

by Gary Keller with Jay Papasan 

The ONE Thing has made more than 350 appearances on national bestseller lists, including #1 Wall Street Journal, NewYork Times, and USA Today. It won 12 book awards, has been translated into 27 languages, chosen as one of the Top 5 Business Books of 2013 by Hudson's Booksellers and one of Top 30 Business Books of 2013 by Executive Book Summaries.Voted one of Top 100 Business Books of All Time on Goodreads. People are using this simple, powerful concept to focus on what matters most in their personal and work lives. Companies are helping their employees be more productive with study groups, training, and coaching. Sales teams are boosting sales. Churches are conducting classes and recommending for their members. By focusing their energy on one thing at a time people are living more rewarding lives by building their careers, strengthening their finances, losing weight and getting in shape, deepening their faith, and nurturing stronger marriages and personal relationships.

 

YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions--and lots of stress. AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends. NOW YOU CAN HAVE BOTH--LESS AND MORE. In The ONE Thing, you'll learn to * cut through the clutter * achieve better results in less time * build momentum toward your goal* dial down the stress * overcome that overwhelmed feeling * revive your energy * stay on track * master what matters to you The ONE Thing delivers extraordinary results in every area of your life--work, personal, family, and spiritual. WHAT'S YOUR ONE THING?

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Girl Code: Unlocking the Secrets to Success, Sanity, and Happiness for the Female Entrepreneur

Girl Code: Unlocking the Secrets to Success, Sanity, and Happiness for the Female Entrepreneur

by Cara Alwill Leyba

Women around the world have responded to Cara Alwill Leyba’s Girl Code with a resounding YES. Companies like Kate Spade and Macy’s have brought her in to teach “the Code.” Inc. magazine named Girl Code one of the “Top 9 Inspiring Books Every Female Entrepreneur Should Read” alongside Lean In#Girlboss, and Thrive.
 
A few years ago I made a crazy claim in the first edition of Girl Code: that in today’s competitive marketplace, the fiercest thing a female entrepreneur can do is to support other women.
 
Something dynamic happens when women genuinely show up for each other. When we lose the facades, cut the bullsh*t, and truly have each other’s backs. When we stop pretending everything is perfect, and show the messy, beautiful parts of ourselves and our work—which all look awfully similar. When we talk about our fears, our missteps, and our breakdowns. And most importantly, when we share our celebrations, our breakthroughs, and our solutions.
 
I’m convinced that there’s no reason to hoard information, connections, or insight. Wisdom is meant to be shared, so let’s start sharing what we’ve learned to make each other better. Let’s start building each other up. Let’s live up to our potential and start ruling the world.
 
Girl Code is a roadmap for female entrepreneurs, professional women, “side hustlers” (those with a day job plus a part-time small business), and any­one in between. This book won’t teach you how to build a multimillion-dollar company. It won’t teach you about systems or finance. But it will teach you how to build confidence in yourself, reconnect with your “why,” eradicate jealousy, and ultimately learn the power of connection. Because at the end of the day, that’s what life and business are all about.

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Think and Grow Rich: A Black Choice

Think and Grow Rich: A Black Choice

by Dennis Kimbro

"An inspiring an powerful success guide."
ESSENCE
Author and entrepreneur Dennis Kimbro combines bestselling author Napolean Hilll's law of success with his own vast knowledge of business, contemporary affairs, and the vibrant culture of Black America to teach you the secrets to success used by scores of black Americans, including: Spike Lee, Jesse Jackson, Dr. Selma Burke, Oprah Winfrey, and many others. The result is inspiring, practical, clearly written, and totally workable. Use it to unlock the treasure you have always dreamed of--the treasure that at last is within your reach.

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BookLauren AshleyMindset
The Daily

The Daily

by The New York Times

This moment demands an explanation. This show is on a mission to find it. Only what you want to know, none of what you don’t. Hosted by Michael Barbaro. Powered by New York Times journalism. Twenty minutes a day, five days a week, ready by 6 a.m.

This is how the news should sound. Twenty minutes a day, five days a week, hosted by Michael Barbaro and powered by New York Times journalism.

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How to Succeed in Business Without Being White: Straight Talk on Making It in America

How to Succeed in Business Without Being White: Straight Talk on Making It in America

by Earl G. Graves

African-Americans are entering the business world in unprecedented numbers, and Earl G. Graves serves as their role model and mentor. Graves, one of the most influential and well-known executives in the world, in this timely and important book shows how he, the son of a West Indian garment worker, became a multimillionaire entrepreneur, director of several of America's Fortune 500 corporations and a philanthropist.

Using his own story (which includes careers in the military, real estate and public service as an assistant to Senator Robert F. Kennedy), and those of dozens of other black men and women who have made it in the business world as examples, Graves offers inspirational and down-to-earth advice to help readers take advantage of opportunities to achieve personal and professional success. From overcoming the challenges blacks confront in getting financing for new ventures to identifying the best industries and jobs for black job-seekers and cultivating the behaviors needed to make it as an entrepreneur, How to Succeed in Business Without Being White clearly lights the path readers can take to overcome adversity and succeed in today's largely white business environment.

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BookLauren AshleyBusiness
The Founder

The Founder

Starring: Michael Keaton (Actor), Laura Dern (Actor), John Lee Hancock (Director)  Rated: PG-13 

The true story of how Ray Kroc (Michael Keaton), a struggling salesman from Illinois, met Mac and Dick McDonald, and worked to create a billion-dollar burger empire.

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The Crown

The CROWN

Starring: Claire Foy, John Lithgow, Matt Smith, Peter Morgan (Creator)  Rated: TV-MA

This drama follows the political rivalries and romance of Queen Elizabeth II's reign and the events that shaped the second half of the 20th century.

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Expect to Win: 10 Proven Strategies for Thriving in the Workplace

Expect to Win: 10 Proven Strategies for Thriving in the Workplace

by Carla A Harris

Updated in 2017 with a new author’s note and chapter on building effective business relationships!

“Penned by an exceptionally bright woman whose ideas will enlighten you, brighten and brilliantly ignite vision in all who read it. Out of the matrix of her wisdom emerges a book that will revolutionize your life and may very well alter your thinking as we go into a new era of time. A must-read!”—Bishop T.D. Jakes, New York Times bestselling author of Reposition Yourself: Living Life Without Limits

Carla Harris, one of the most successful and respected women in business, shares advice, tips, and strategies for surviving in any workplace environment. While climbing the corporate ladder, Harris had her own missteps and celebrated numerous victories. She vowed that when she reached senior management, and people came to her for advice, she would provide them with the tools and strategies honed by her experience.
 
“Carla’s Pearls” have become the centerpiece for her many speeches and television appearances. Now, Carla shares these valuable lessons, including:

· Authenticity: The Power is You
· The Ninety-Day Rule
· Perception is the Copilot to Reality
· The Mentor, the Sponsor, the Adviser: Having Them All
· Leverage Your Voice
· Balance is a Necessity: Use Your Passions to Achieve It
· Expect to Win: Show Up with Your Best Self Every Day
 
Expect to Win is an inspirational must-read for anyone seeking battle-tested tools for fulfilling their true potential.

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BookLauren AshleyLeadership
The Purpose Driven Life: What on Earth Am I Here For?

The Purpose Driven Life: What on Earth Am I Here For?

by Rick Warren

Licensed in over eighty-five languages, The Purpose Driven Life is far more than just a book; it is a guide to a spiritual journey. Once you take this journey, you’ll never be the same again.

On your journey you’ll find the answers to three of life’s most important questions:

  • The Question of Existence: Why am I alive?
  • The Question of Significance: Does my life matter?
  • The Question of Purpose: What on earth am I here for?

Living out the purpose you were created for moves you beyond mere survival and success to a life of significance—the life you were meant to live.

Five benefits of knowing your purpose:

  1.  It will explain the meaning of your life.
  2. It will simplify your life.
  3. It will focus your life.
  4. It will increase your motivation.
  5. It will prepare you for eternity.

This new, expanded edition has been created for a new generation of readers.

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BookLauren AshleyMindset
TED Talks: The Official TED Guide to Public Speaking

TED Talks: The Official TED Guide to Public Speaking

by Chris J. Anderson

A New York Times Bestseller

For anyone who has ever been inspired by a TED talk… 

 
...this is an insider’s guide to creating talks that are unforgettable.
 
Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview. Done right, a talk is more powerful than anything in written form.

This book explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula; no two talks should be the same. The goal is for you to give the talk that only you can give. But don’t be intimidated. You may find it more natural than you think.

Chris Anderson has worked behind the scenes with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Amy Cuddy, Bill Gates, Elizabeth Gilbert, Salman Khan, Dan Gilbert, Mary Roach, Matt Ridley, and dozens more — everything from how to craft your talk’s content to how you can be most effective on stage. This is the 21st-century’s new manual for truly effective communication and it is a must-read for anyone who is ready to create impact with their ideas. 

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BookLauren AshleyBusiness