I'm Ready!


I work with women like you--ambitious “Alpha” women Entrepreneurs and managers--who want to work with a coach who understands that you want success and significance at work, at home, and in every area of your life.


Lauren Ashley

I'm Lauren Ashley. I'm a natural leader who the school of life experience has nurtured and trained to be an effective leader. I'm also a serial entrepreneur having had two businesses prior to this one. Basically, I've been "bossy" since I was a little girl (that's what they call young girls who have harnessed their leadership potential at a young age isn't it?). In addition, I've studied Human Resources and Leadership, Finance, Quantitative Business Analysis, Economics (and Urban Planning) and finished in the top of my class. Shout out to Beta Gamma Sigma! I've held several leadership positions---professional and otherwise. But, at my core, I'm a real, straight shooting, badass boss lady who isn't afraid of getting in the trenches to push myself and others to find that thing that makes them special. I believe in facing fears straight up, fighting personal demons until they are conquered, and living out the purpose our skills and talents make us uniquely prepared to accomplish. I believe that "Leadership is a Lifestyle" and that "Business is an Art based on Science." The things that apply to business leadership, also apply to our everyday life. Sign up for a free chat today and let me help you get started living and experiencing the success you've always wanted!

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My Address —
PO Box 286222
New York, NY 10128
(347) 620-4647

Stellar, professional service.
Always an amazing perspective and viewpoints.
— Julius Richards

Unique perspectives on a number of topics. Definitely a breath of fresh air!

— Evelyn Gordon, HR Professional

I'm learning from you and your masterful teachings! They are all so very practical. Thanks again!

— be_e_mekk via Instagram

Dialogue on current information that keeps you on your toes!

— Quantrilla Ard, Mompreneur and Beauty Rep

Instead of...just giving us fish as entrepreneurs, she's teaching us to be fishers. I'm so grateful for these lessons.

— Chimo Lindo, Author and Business Owner


You really make it so easy to understand and straight to the point.

— Elizabeth THomas, Event Planner and Lifestyle Manager

You always give valuable advice! Thank you!

— Wendy Williams, Art Gallery Owner

Great tips as always. Most of these I can immediately put into practice!

— JTCreative via Instagram

You're on point with your info!

— Allistair Lidell, Live Training Attendee


Got questions? Get answers. Here are the frequently asked questions we get. 

Your question isn't here? Then shoot us a quick message and we'll get back to you!

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Who is Lauren Ashley?

Hmmm...I'm 50% fire and 50% ice. As Jay Z said, "Thing ain't lie." That's the kind of "chick" I am. Lol. Whether you love me or hate me, I'm going to keep it 100. I speak fluent sarcasm, I'm an avid reader, and I love a good book. I am also a proficient shade thrower, have a post on the petty patrol, and am a member of court in the Kingdom of Side-Eye givers. Lol. I prefer to be known as the Mini Jessica Pearson. But, I'm also the Founder and CEO of FCO, LLC, and the Founder and President of Lauren Ashley. I coach entrepreneurs and management professionals. I worked in financial services for over ten years and had a brief stint in healthcare. I've worked as an Executive Assistant, Project Manager, and Senior HR Specialist.

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What's the purpose of this business?

ImLaurenAC was inspired by a salon in New York City that Lauren grew up going to. In this salon, she grew up around hundreds of women in leadership over the course of the 30+ years she was a patron. These women were in academia, government, marketing, communications, they were business owners, entertainers---just all around bosses. She had the opportunity to learn from these women and watch how they became better leaders over the years. After 45+ years in business, the owner of the salon retired. To pay homage to him, the women of that salon who poured so much into her, and honor the legacy that special place leaves behind, she decided she would replicate that community. She also wanted to create a space where women just like the women in the salon---sassy, sensual, very smart, stylish, sharp---could go to feel comfortable and be themselves.That global community is now---here---and it includes you.

What motivated Lauren TO Start a Coaching And consulting practice?

After studying and working in HR and Finance, it became pretty clear to her that young entrepreneurs with fresh ideas needed opportunities to grow wealth, and that these opportunities needed to be worthwhile and long-lasting. After working in financial services for several years, she saw firsthand how the concepts of asset management and investment banking put people and families in position to maintain their wealth and change their communities. She wants to help others accomplish those same things in their businesses, careers, and ultimately their lives.

How do I collaborate with Lauren?

If you are interested in connecting with Lauren to collaborate or partner on a special project or business endeavor, you can set up a call to discuss the details of your proposal. You can schedule a call here. You can alternatively send a message to us and let us know and someone will get back to you.

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What happens in a Strategy Session?

During my strategy sessions I really dig deep into your business by looking at 21 key success indicators. Working together we will create a plan of action for you. In the Business Planning Bootcamp, you will go through a 4-week course and receive hands-on training helping you establish your business foundation so you get hit the ground running. Each service includes: 1-on-1 coaching, email support, and working activities to help you address business issues and create customized business solutions.

Schedule an Appointment »

Where does this training take place?

Coaching can take place in a virtual and online setting. These sessions are designed to take place online, either as a virtual classroom or training workshop. If you would like to receive this service in another format, please contact me for special packages and rates.

If you live within Manhattan, trainings can take place on-site. If you live outside of the coaching area and would still like on-site trainings, there are special packages available. Please contact me regarding these packages and rates.

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Do you have a payment plan?

My coaching is designed for those who are invested and committed to their success. Those who are serious about their profession and business and are willing to do the work to succeed. Therefore, payment plans are not available for most of these services. However, in rare circumstances (or for longer-term programs) a plan may be available as a special offer. In the event they are the rate and plan details will be provided on the payment page. 

If you can't commit to investing in coaching to set your business and career up for success, you still can take a step forward in the right direction by taking part in my Courses & Master Classes.

Can I get more customized help?

Yes! You can definitely receive more customized solutions and individualized training as an entrepreneur or manager. This is available via my Coaching Programs, which you can schedule today.

What do I really get from coaching?

Having me as your coach is like having a business strategist, operations specialist, high-level chief of staff, organizational development specialist, leadership mentor, career advisor, and mindset coach all in one. What I do best is develop strategy, analyze systems, organize operations and optimize administration, assess management challenges, and develop leaders. I can see the big picture and the finer granules of what makes your business tick. So, let's get to work growing your business and making you the best leader out there. During my business sessions I really dig deep into your business by looking at 21 key success indicators.  In leadership sessions, we dig really deep into who you are and what specific characteristics make you a leader and how it can be maximized to make you a great leader. Working together we will create a plan of action for you. I work to triage your biggest worry, so you leave with peace of mind knowing you have a workable plan you can follow immediately.



Coaching Statement and Principles


What is a Coach? What is coaching?

A coach supports a learner or client in achieving a specific personal or professional goal by providing training and guidance. 

Business coaching is a type of human resource development for business leaders.  I provide positive support, feedback and advice on an individual or group basis to improve personal effectiveness and business performance in the business setting, many times focusing on operational and/or behavioral changes through psychometrics, 360-degree feedback, and business analysis. I help my clients advance towards specific professional goals. These include:

  • strategic planning and management
  • systems optimization
  • operational effectiveness
  • administrative automation
  • career transition
  • interpersonal and professional communication
  • performance management
  • organizational effectiveness
  • managing career and personal changes
  • developing executive presence
  • enhancing strategic thinking
  • dealing effectively with conflict
  • building an effective team within an organization.

Coaches help clients reach higher levels of performance, increased job satisfaction, personal growth, and career development. Research studies suggest that executive coaching has a positive impact on workplace performance.

Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

A professional coaching relationship exists when coaching includes a business agreement or contract that defines the responsibilities of each party.

In order to clarify roles in the coaching relationship, it is often necessary to distinguish between the client and the sponsor. In most cases, the client and sponsor are the same person and therefore are jointly referred to as the client.
Client: The "client" is the person(s) being coached.
Sponsor: The "sponsor" is the entity (including its representatives) paying for and/or arranging for coaching services to be provided.

My Philosophy and Commitment

ImLaurenAC subscribes to the Ethical Guidelines of the International Coach Federation (ICF). We may also subscribe to these additional guidelines:

  1. I will not knowingly make any public statement that is untrue or misleading about what I offer as a coach, or make false claims in any written documents relating to the coaching profession.
  2. We hold the content of the relationship with our clients as confidential. Even the names of our clients are confidential unless the client gives permission to mention or use his/her name.
  3. When we enter into agreements with corporations, we hold the individuals as our clients, and respect their right to confidentiality.
  4. We manage our own sabotaging behaviors and beliefs in such a way that it does not deter the client's profess and enables us to hold the client's agenda, rather than the coach's agenda.
  5. We treat our colleagues, competitors, and the coaching profession with honor and respect.
  6. We align with the belief that clients are naturally creative, resourceful and whole, capable of finding their own answers.
  7. I will seek to avoid conflicts of interest and potential conflicts of interest and openly disclose any such conflicts. I will offer to remove myself when such a conflict arises.
  8. I will only barter for services, goods or other non0monetary remuneration when it will not impair the coaching relationship.
  9. I will not knowingly take any personal, professional, or monetary advantage or benefit of the coach-client relationship, except by a form of compensation as agreed in the agreement or contract.
  10. I will not knowingly mislead or make false claims about what my client or sponsor will receive from the coaching process or from me as the coach.
  11. I will not give my prospective clients or sponsors information or advice I know or believe to be misleading or false.